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Real stories. Real people. Best market saturation and reach at the best value. No other publication in this market does as much and introduces you to your neighbors far and wide than the award-winning 27587 Magazine -- "A North Carolina Original."
Did you know? Print outperforms digital. Higher recall. Preferred by Millennials. Greater intent to act on messaging. And the list goes on. And our glossy quarterly – honored by the North Carolina Press Association with a 1st place award for magazine/niche publication, among others – now counts some 340,000 readers a year based on the average pass-along rate and is the publication with, in the words of our advertisers, the "longest shelf life."
Our keeper magazine is packed with original trend and human-interest stories from a team of creative journalists. Plus, we do direct mail to thousands of households in the wealthiest neighborhoods of 27587 and beyond! You can also find us at dozens of supermarkets inside and outside the Raleigh Beltline, as well as at RDU, at North Carolina Welcome Centers on inbound I-85 and I-95, and in the downtowns of Raleigh and Durham and beyond. And that’s just for starters!
There’s no better way to saturate this market than with your message in a magazine whose original content gives it a lifespan unmatched in a region with its share of repetitious advertorial publications!
Our target audience is higher income households – many now arriving in a crush of new-home developments – that have the disposable income to fuel the growth centered in the booming 27587 ZIP, which encompasses 70,000 people alone.
And yes, print continues to deliver the best result for advertisers. Here are just a few points from The Association of Magazine Media:
“Magazines are the most consistent medium in driving results across the ‘purchase funnel’; magazine advertising bests TV and online advertising in boosting ‘purchase intent’; magazines out-perform other media at influencing consumers to start an online search;
AND, more 18- to 34-year-olds read magazines, and they read more issues on average than 10 years ago.”
A new survey, too, suggests readers of print publications have 70 percent better recall of your message than the flash-in-the-pan digital world.
What’s more, readers prefer “local” news over the many themes other publications focus on in 27587’s marketplace. How much? According to a study by the Reuters Institute for the Study of Journalism, readers prefer “local” to “health” by nearly 2-to-1 and prefer “local” to “arts” by nearly 6-to-1.
Advertisers tell us our high-gloss coffee-table magazine has "the longest shelf life" because of our original (and local) content vs. all the quickly recycled advertorial products in the market and that "you're everywhere," a testament to our unrivaled market saturation in one of North Carolina’s Top 10 fastest-growing towns.